Animation
Story-first animation built from novels, comics, and webtoons that already have a world and a fandom.
Outputs
Pilot & teaser episodesKey visualsWorld bible
AnimationIP AdaptationStoryboard
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AI MEDIA LAB · INCUBATED BY HASHED
We Turn IP Into Intelligent Media.
We take stories that already have fans — novels, comics, webtoons — and rebuild them as living media: content that keeps moving after release. Animated worlds that grow episode by episode, virtual characters that keep performing, and ad creative that adapts to whoever is watching.
[ 01 — PRACTICE ] Our Core Businesses
Three Businesses. One Creative Engine.
Virtual Celebs
Characters that can perform, post, and respond — designed as media properties from day one.
Outputs
Persona bibleContent pipelineSocial presence kit
Virtual TalentIP BuildingAgency
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Advertising
Campaign systems where characters and worlds carry the message across audiences, channels, and moods.
Outputs
Brand shortsFormat prototypesCreative variants
CampaignsBrand FilmsPerformance
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[ 02 — METHOD ] Our Process
From Brief to Launch.
01
Map the IP
We read the canon, fandom, characters, and expansion surface before choosing the first format to prototype.
CanonAudienceBrief
02
Design the System
Visual language, character logic, voice, and tone are locked into a reusable world bible before production scales.
World BibleCharacter Logic
03
Generate & Edit
AI pipelines create rapid variations; human direction keeps story, taste, and continuity in control.
AI PipelineHuman Edit
04
Launch the Prototype
We ship a real piece first — teaser, character drop, or campaign module — then scale what proves alive.
PrototypeLaunch
Prototype-first production
Tomorrow's franchises, tonight's prototypes.
[ 03 — LAB ] Original Concept Work
Made in the Lab.
Original concepts, world sketches, and motion studies produced in-house — this is lab work, not client work. It's how we test the pipeline before pointing it at your IP.
All pieces above are in-house lab concepts — no client commissions shown.
[ 04 — STUDIO ] About morpio
IP becomes media systems.
MORPIO is an AI media lab incubated by Hashed. We help IP owners and brands turn story worlds into animation, virtual talent, and adaptive creative systems.
Talk to the LabIP is infrastructure
A story with canon, characters, and fandom is not just content. It is a base layer for animation, characters, campaigns, and formats that can keep expanding.
Talent is software
Virtual performers are not one-off avatars. They are repeatable media systems: persona, voice, visual rules, content rhythm, and audience memory.
Advertising is conversation
The strongest campaigns do not interrupt culture. They give audiences a character, world, or format they can respond to and recognize again.
[ 05 — CONTACT ] Build the Prototype
Bring Us the IP. We’ll Build the Prototype.
For publishers, studios, webtoon teams, artists, and brands: bring the story, character, or campaign problem. We will turn it into a first piece of intelligent media — animation, virtual talent, or adaptive creative — that people can actually watch, share, and react to.